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Thursday, November 23, 2017

Nykaa | Thought Over Design
src: www.thoughtoverdesign.com

Nykaa is an Indian e-commerce website founded in 2012 by Falguni Nayar. It is headquartered at Mumbai, Maharashtra. Nykaa sells fashion products of various brands, and ships to more than 900 cities across the country.


Video Nykaa



History

Nykaa.com was founded by Falguni Nayar, former managing director of Kotak Mahindra Capital Company. Falguni has been awarded FICCI Ladies Organization award for the top woman achiever in the field of banking and the Business Today award getting her in the list of top 25 women in business world. The word "Nykaa" is derived from the Bengali word "[[actor |Nyeka]]" that means "acting" or "one in the spotlight".. Nykaa came out to be one of the India's most prestigious online shopping stores.


Maps Nykaa



Services

Nykaa is an e-commerce website offering beauty and wellness products. Along with a blog that provides make-up tips, it has an expert panel of makeup stylists, and skin, hair, personal care experts to answer questions related to beauty, health, nutrition and personal care.

In March 2016, Nykaa introduced private labeled products in the bath and body care category.

Now they have included many international brands on their website including products from South Korea, U.S.A, etc.


Nykaa Silk Nail Enamel Collection : Review , Swatches รข€
src: planetbeauties.com


Funding

In June 2014, Nykaa raised INR 20 crore in funding from private investors including HNIs (high net-worth individuals) and non-resident Indians (NRIs). In 2015, it raised $9.5 million from a group of Indian investors. The fund-raising round, led by private equity firm TVS Capital, had Marico founder Harsh Mariwala, Hexaware founder Atul Nishar, and Dalip Pathak, former India and Europe head of Warburg Pincus, participate through their offices. Michael Carlos, former president of Swiss fragrance maker, Givaudan, has also invested in the company.


NEW* Nykaa NUDE MATTE nail enamel | A sade for every skin tone ...
src: i.ytimg.com


Partnerships

Nykaa collaborated with Femina to host the 'Nykaa.com Femina Beauty Awards' in 2015 and 2016. The award function was created to highlight the best products and brands in the hair, makeup, fragrance, and skin categories in the Indian market.


Thatbohogirl
src: thatbohogirl.com


Corporate social responsibility

Nykaa has raised funds for Project "Nanhi Kali" on the occasion of International Women's Day, 2015. Project Nanhi Kali is an Indian NGO for girl child education that provides primary education to underprivileged girl children in India.


Nykaa - Pastel nail enamel | spring collection | swatch, review ...
src: i.ytimg.com


Recognition

  • Business Today featured Nykaa's founder Falguni Nayar in The Most Powerful Women in Business 2017.

NEW* NYKAA MATTE LIPSTICKS LIP SWATCHES & REVIEW| GoGlam - YouTube
src: i.ytimg.com


See also

  • E-commerce in India
  • Online shopping

Polish It Pink: Pop Nail Enamel Collection by Nykaa.com
src: 3.bp.blogspot.com


References


Nykaa Fall Winter So Matte! Lipstick Collection | corallista - YouTube
src: i.ytimg.com


External links

  • Nykaa.com

Source of article : Wikipedia