-->

Thursday, April 5, 2018

This Is Why We Love Football ○ Love The Beautiful Game ...
src: i.ytimg.com

The Beautiful Game (Portuguese: o jogo bonito) is a nickname for association football popularised by the Brazilian professional footballer Pelé. Although the exact origin of the phrase is disputed, football commentator Stuart Hall used it in 1958. Hall admired Peter Doherty when he went to see Manchester City play at Maine Road and used the term "The Beautiful Game" to describe Doherty's style when playing.


Video The Beautiful Game



Etymology

The exact origins of the term are disputed. The origin has been attributed to Brazilian footballer Waldyr Pereira (Didi), and the presenter Stuart Hall claimed to have originated it in 1958. The English author and football fanatic H. E. Bates used the term earlier, including in a 1952 newspaper piece extolling the virtues of the game entitled "Brains in the Feet".

Earlier writers used the term in 1848 to describe the game of baaga'adowe, a forerunner of lacrosse as played by Ojibwe at Vauxhall Gardens in London, and to tennis in 1890.


Maps The Beautiful Game



Usage

Brazilian footballer Pelé is credited with making the phrase synonymous with football. In 1977, he named his autobiography My Life and the Beautiful Game. The book's dedication reads "I dedicate this book to all the people who have made this great game the Beautiful Game." The phrase has entered the language as a description for football.

It is used as a title for the 13-part 2002 series charting the history of the game: History of Football: The Beautiful Game, narrated by the actor Terence Stamp.

In January 2014, New Model Army released a song called The Beautiful Game in support of the project "Spirit of Football". A football podcast was released with the title "The Beautiful Game".


Pin by Carol McFarland McKee on The Beautiful Game | Pinterest ...
src: s-media-cache-ak0.pinimg.com


Terms used

Sportswear company Nike has referenced the beautiful game in its football commercials. In 1996, a Nike commercial titled "Good vs Evil" was a gladiatorial game set in a Roman amphitheatre where ten football players from around the world, including Eric Cantona, Ronaldo, Paolo Maldini, Luís Figo, Patrick Kluivert and Jorge Campos, defend "the beautiful game" against a team of demonic warriors, which culminates in Cantona receiving the ball from Ronaldo, pulling up his shirt collar, and delivering the final line, "Au Revoir", before striking the ball and destroying evil.

Nike also uses the Portuguese phrase Joga bonito--meaning "play beautifully", and not "beautiful game", which would be Jogo bonito--as one of its slogans for football products. Nike began using the slogan Joga bonito in a campaign preceding the 2006 FIFA World Cup in an attempt to curb players' behaviours on the pitch. In collaboration with, and promoted by, former international footballer Eric Cantona, Nike released a series of adverts to promote a game that is skillful and dignified, not riddled with theatrics and poor sportsmanship.

Sportswear company Adidas named an official match ball of UEFA Euro 2016 Adidas Beau Jeu which translates to "The Beautiful Game" in English.


The Beautiful Game - Football Documentary - YouTube
src: i.ytimg.com


Further reading

  • Gregg Bocketti, The Invention of the Beautiful Game: Football and the Making of Modern Brazil (Gainesville: UP of Florida, 2016)

Marketing Lessons from The Beautiful Game - Acxiom
src: www.acxiom.co.uk


See also

  • Glossary of association football terms

THE PERFECT COMPILATION OF THE BEAUTIFUL GAME - YouTube
src: i.ytimg.com


References

Source of article : Wikipedia